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Customer care:
United Kingdom
Open trade account

Product Authenticity and Supply Chain Verification

Our approach combines direct manufacturer sourcing, product identification and verification, documentary checks and record retention.

1. Direct sourcing from original manufacturers

We source our vaping products directly from the original manufacturers. This provides a clear route from the manufacturer to our business, reduces reliance on intermediaries and helps mitigate the risk of counterfeit products entering our supply chain.

Our direct manufacturer relationships also enable us to raise queries concerning product specifications, packaging, batch information, authenticity features and supporting documentation with the relevant source.

We retain supplier invoices, purchase orders and delivery documentation to substantiate the origin of the products purchased and the commercial relationship with the supplying manufacturer.

2. Product identification and authenticity verification

Our products feature manufacturer issued authenticity stickers with unique verification codes, including scannable codes that direct users to the relevant brand’s official verification facility.

Examples include:

These facilities allow customers to check product authenticity through the relevant brand’s verification system, following the instructions provided on the packaging.

We treat these verification features as one part of our overall due diligence. They are considered alongside the identity of the supplier, product references, batch or lot information, packaging and the supporting purchasing documentation.

3. Product and documentation checks

As part of our due diligence, we review product references, batch or lot numbers, packaging and labelling alongside relevant manufacturer documentation and regulatory notification records, where applicable.

These reviews support our assessment of whether the products correspond with the items ordered and the information provided by the manufacturer. They also provide a basis for identifying discrepancies that may require clarification with the manufacturer.

In addition, we review relevant product testing and compliance documentation applicable to the product concerned. These documents support our assessment of regulatory conformity and are considered separately from the evidence establishing the product’s commercial origin.

4. Supply chain traceability and record retention

We retain supplier invoices, purchase orders and delivery documentation to establish the origin and traceability of products supplied to our UK customers.

These records provide an audit trail of the purchasing and supply transactions, allowing the relevant product references, quantities and transaction details to be reviewed against the supporting documentation.

Conclusion

Our direct manufacturer sourcing, product verification features, documentary reviews and retained transaction records provide complementary layers of assurance over product authenticity and supply chain traceability.

Together, these measures help mitigate counterfeit risk and provide supporting evidence for the origin of the products we distribute and the commercial transactions underlying our customer invoices.