Cart
0
About VB Distribution
VB Distribution is a leading UK route-to-market partner and global multi-category distribution platform. Led by CEO Adam Matliwala, our mission is to help brands and wholesalers get to market faster and sell more.
We manage the entire product lifecycle — from documentation and compliance to national rollout — allowing our partners to focus on retail growth.
Eliminate Regulatory Risk
Trade with full traceability through duty-paid operations and MHRA compliant managed warehousing.
Guaranteed Stock & Delivery
Ensure consistent supply with multi-hub UK distribution and reliable next-day delivery flow.
Increased Sales & Retail Margins
Drive stronger sell-through with smart ranging and in-store execution via dedicated POS tools.
Direct Market Access
One partner access to wholesale, grocery, forecourts, and travel retail with trade credit.
Diverse Product Portfolio
Vaping & Nicotine
Pod systems, starter kits, e-liquids, and tobacco-free nicotine pouches.
Consumer Electronics
Smartwatches, wireless speakers and power supply solutions.
Lighting Solutions
LED bulbs, solar lighting and industrial lighting products.
Wellness & Skincare
Premium skincare products designed for everyday wellness.
Our Scale
1M+ sq. ft. Infrastructure
Over Ensuring reliable stock flow and uninterrupted supply across the UK.
£0.5 Billion Turnover
Built on a high-growth model supporting scalable partner expansion.
50,000+ Active Shelves Nationwide
Driving nationwide visibility, availability, and faster market access.
What We Do for Retailers
- Market insights to help you stock what sells
- One platform to order fast-moving, multi-category brands
- Reliable, compliant supply through bonded warehousing
- Next-day delivery to maintain on-shelf availability
- Free POS materials and compliant display solutions
- Access to the latest and trending product developments
- Dedicated account support to manage your growth
Ready to scale your brand?
Contact our team to discuss distribution partnerships.