Cart
0
The retailer's margin and continuity partner.
Simpler ordering. Cleaner margin. Reliable stock. And WhatsApp ordering if you'd rather not sit in front of a portal.
01
Protected margin
A recommended range built around what actually sells, with
owned-brand lines that give you margin protection when duty pressure
bites.
02
Simple replenishment
Next-day delivery on priority lines. Reorder in two taps on
WhatsApp. No jargon, no portals you don't want to use.
03
Clean ranging
We'll help you build a shelf that turns — fewer SKUs, better margin,
less dead stock at the back of the cupboard.
04
Practical advice
Short guides, price-ladder templates, and a named contact who
actually answers the phone.
5 min
Open a trade account
Next-day
Delivery on priority SKUs
WhatsApp
Ordering available
Named
Account contact
You don't need another brochure. You need a shelf that turns.
Running an independent store is about the stuff nobody writes brochures about. Shrinkage, dead stock, shelf space that should be earning more than it is, customers asking for things you can't find on a catalogue.
We've spent a lot of time listening to independents. Three things come up again and again:
- "My gantry is full of lines that don't sell."
- "My margin has been squeezed and I don't know what to drop."
- "I don't have time to sit on a portal for twenty minutes every Tuesday."
What's in the starter range.
When you open an account, we'll ask a few quick questions about your store — size, footfall, area, what's working, what isn't — and recommend a starter range built around those answers.
It's not a pitch. It's a shelf. Usually somewhere between 30 and 60 lines depending on space, covering:
- Entry-tier pod systems for customers who used to buy disposables.
- Mainstream pod systems where most of the volume will sit.
- Consumables — pods, refills, coils — for every device you stock.
- Adjacent categories — pouches, strips, accessories — for incremental basket.
- A small owned-brand anchor for protected margin.
Ordering, the way you actually work.
There are two ways to order from us. Use whichever suits your shop.
The B2B portal at vb-distro.com/portal — saved baskets, repeat orders, live stock availability, invoices you can download without phoning anyone.
WhatsApp ordering — message your account contact, tell them what you need, get a confirmation back. Works while you're on the till.
Both routes go to the same team. Same pricing. Same delivery. Same named contact.
Case study
Independent convenience store — margin protection case study
A London independent was carrying 85 vape SKUs, with declining rate-of-sale and falling category margin after the disposable ban.
Working with their VB account contact, the store cut active lines to 42, rebuilt the pod-and-consumable match, and added a small owned-brand anchor. Category margin recovered by 3.4 points in 90 days; dead stock dropped sharply.
Download the full case study →How to open a VB trade account
1
Fill in the online form
About 5 minutes. We'll need your trade details, store address,
and some basic ID.
2
Quick verification
We run trade and age checks behind the scenes. Usually same-day,
worst case next working day.
3
Welcome call
Short call from your named contact. We'll talk through starter
range, pricing, delivery, and how you want to order.
4
First order
Place online, on WhatsApp, or with your contact directly.
Usually next-day delivery.
Frequently Asked Questions
What's the minimum order?
Low enough that it doesn't get in the way. We'll confirm at
account setup, and adjust as your volumes settle.
Do I need to order online?
No. WhatsApp ordering is a first-class option, not a fallback. Use
the portal if you prefer it, or don't.
What happens if a line doesn't sell?
We'll help you swap it or drop it at your next category review.
The goal is a shelf that turns, not a shelf that's full.
Are your products legal to sell after October 2026?
Yes. We're an HMRC-approved UK Duty Representative and every line
we supply from October 2026 onwards will carry a valid Digital
Duty Stamp.
Can I talk to a real person?
Yes. Every independent account has a named contact. Phone, email,
or WhatsApp — whichever works for you.
Take 5 minutes. Open an account. See the difference a cleaner shelf makes.
No pressure. No long contracts. If the service doesn't work for you, you haven't lost anything.
Guide
The Retailer Margin Playbook
Download →
Guide
The Retailer Duty Guide (October 2026)
Download →
Blog
Rate of sale after the ban — what good looks like
Read →
Page
What we stock
Visit →