About VB Distribution

VB Distribution is a leading UK route-to-market partner and global multi-category distribution platform. Led by CEO Adam Matliwala, our mission is to help brands and wholesalers get to market faster and sell more.

We manage the entire product lifecycle — from documentation and compliance to national rollout — allowing our partners to focus on retail growth.

Our Scale & Reach

National Infrastructure

Over 1 million sq. ft. of UK warehouse capacity across multiple logistics hubs.

Proven Growth

Rapid expansion with projected turnover reaching £500M by 2026.

Retail Footprint

Our distribution network reaches 50,000+ active retail shelves nationwide.

Strategic Channels

Direct relationships with wholesale groups, symbol operators, grocery stores, forecourts and travel retail.

Core Expertise: The Nicotine Category

As the UK nicotine market shifts toward vaping and nicotine pouches, VB Distribution provides a turnkey, audit-ready solution for modern retailers.

Compliance-First Infrastructure

All products are MHRA certified and independently laboratory tested for safety and nicotine levels.

Duty-Ready Supply Chain

Bonded warehouse infrastructure operating under duty suspension to ensure a fully traceable supply chain.

Category Management

Retail footprint optimisation with high-velocity SKUs and data-driven stocking recommendations.

Diverse Product Portfolio

Vaping & Nicotine

Pod systems, starter kits, e-liquids, and tobacco-free nicotine pouches.

Consumer Electronics

Smartwatches, wireless speakers and power supply solutions.

Lighting Solutions

LED bulbs, solar lighting and industrial lighting products.

Wellness & Skincare

Premium skincare products designed for everyday wellness.

Retailer Support & Reliability

We provide next-day delivery across the UK to ensure consistent on-shelf availability. Our retailer support includes gantry displays, in-store POS, and dedicated account management to maximise visibility and sales.

Ready to scale your brand?

Contact our team to discuss distribution partnerships.

Email Us Call +44 207 692 8713